The Role of Brand Trust in Mediating Brand Image Towards Loyalty of Visitors in Lake Toba
نویسندگان
چکیده
Lake Toba is the target of a world-class tourist destination planned by Indonesian government. Various policies and strategies were made to achieve these targets. The focus study in this emphasizes role brand trust mediating image on visitor loyalty Toba. population sample 125 visitors selected accidental sampling. path analysis was chosen see direct indirect towards loyalty. results showed that 1) directly had positive significant effect 2) has at 3) indirectly,
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ژورنال
عنوان ژورنال: Journal of Social Science
سال: 2021
ISSN: ['2721-5202']
DOI: https://doi.org/10.46799/jss.v2i5.208